Marketing Automation Specialist

Description What you'll do • Leading and planning the end-to-end CRM and Lifecycle strategy to increase customer engagement and retention • Ongoing management and operation of the Marketing Automation system • Building, managing, and optimizing Customer Journeys • Building and managing audiences, segments, and triggers • Analyzing campaign and customer journey performance, and generating insights for improvement • Defining measurement and tracking requirements with Product and Development teams • Serving as the connecting and synchronizing link between the Digital team and the Marketing, Product, Data, and Development teams • Leveraging AI tools and advanced automation technologies to streamline ways of working and system operations Requirements • Experience in Marketing Automation, Digital Marketing, CRM, or MarTech • Experience building and managing Customer Journeys and marketing automation processes • Experience working with GA4 and GTM • Strategic thinking and the ability to translate business goals into effective customer journeys • Technical orientation and ability to work with development and product teams • Data analysis skills and ability to generate business insights • Analytical thinking, independence, and strong learning ability • Curiosity and strong technological affinity, with fast learning ability and use of current AI tools (for problem solving, writing queries, and automation) • Strong leadership ability in cross-functional work with multiple levels and teams across the organization • High level of English Significant advantage • Experience working with Braze • Knowledge of HTML, CSS, SQL, and Liquid language • Familiarity with BI tools and data analysis • Experience in personalization and customer engagement